03 Nov Fake online profiles on the rise
Professionals are over-cooking their online CVs with those claiming to have Masters degrees and attracting a high number of endorsements the most likely to be exaggerating their qualifications and experience. And many online profiles are a complete fabrication with 163 fake social media accounts created every minute.
The myonlinerep study of online reputation management examined profiles across Australia and New Zealand. The study compared claims made by individual professionals and assessed them against verifiable information using its scoring engine. Key highlights of the study include:
- On average men are more likely than women to exaggerate their qualifications and experience
- Kiwi’s exaggerate their qualifications and experience more than Australians
- People claiming to have a Masters degree are more likely to be over stating their qualifications than those with an undergraduate degree or technical qualification
- Online endorsements may be a sign that reputations are being overhyped. Professionals with between 100 – 199 endorsements are most likely to be overstating their professional qualifications.
The data is a sign that ‘reputation inflation’ is on the rise as the digital world makes it relatively easy for people to present themselves however they wish.
The findings come as identity fraud continues to rise. Every minute 238 identities are stolen and 163 fake social media accounts are created. Around 30 percent of those fake accounts are impersonating a real person.
In most instances people don’t find out their online reputations have been stolen and trashed until it’s too late. The costs can be enormous as people are left to rebuild their digital lives.
myonlinerep believes the risk of reputation inflation and fraud will continue to grow as online profiles become increasingly important in the reputation economy.
Services such as Uber and Airbnb, applications such as Freelancer, and of course social media interaction and access are all dependent on the quality of your online reputation and ratings. A bad reputation can close off many of these services and put at risk your ability to fully participate in the digital economy.
Worried about your online reputation? Read our 5 tips to better manage your online reputation